Objective: Create and produce an immersive screening experience for the premiere of the Chromatica Ball Concert Film for Lady Gaga’s most die-hard fans and closest friends. The goal was to take fans behind the scenes of the beloved Chromatica tour and execute a film screening that made guests feel like they had front row seats to a live Chromatica performance.

BMF partnered with Haus of Gaga to reopen the portal to Chromatica and gift fans with a one of a kind viewing experience that allowed them to relive the magic of the Chromatica Ball tour. After a Q&A with Lady Gaga herself, excited fans were the first to experience the powerful performance on the big screen. Cryogenic special effects and surround sound transported fans to each live concert moment. The experience was enhanced by fan art wild postings, exclusive merchandise station, Babylon catwalk, costume display, and lyric projection.