EXECUTIVE PRODUCER

No Workout Workout - 4 City Tour

The No Work Workout was a dynamic three-day event held in New York, Chicago, Phoenix, and Los Angeles. Designed to be both physically and visually engaging for consumers and the press, the experience guided participants through a series of unconventional activities that, while not traditional workouts, still burned enough calories to leave them feeling energized.

Structured as a circuit, the event featured unique, interactive stations. Participants walked on a treadmill while collecting Halo Top for their shopping carts, braved the scare room where sudden frights induced a sweat, and then unleashed their energy in the scream room. They engaged in playful yet physically demanding challenges, from pillow-fighting a freestanding training dummy to taking on a mechanical bull. The most deceptively difficult task, however, involved attempting to plant a beach umbrella in the sand on a windy day—far from a workout, yet undeniably a challenge.

Upon completing the circuit, guests were surprised to learn they had burned approximately the same number of calories as a Halo Top Yogurt Pop—and as a reward, they were invited to sample any Halo Top product of their choice

Agency: Bait Shoppe

Client: Halo Top