“When we do a first-time event like Pivot MIA, we are looking at ways that we’ve been able to create a superfan audience. We’re looking at ways that we can use this moment to bring them back, whether it’s next year or for other events that we do. But then we also want to make sure that while they’re in the room, we’re giving them something to think about… For us, experiences are all about sparking conversation and being able to give our attendees substantive and thought-provoking content to digest, but also to actively participate in the experience and ignite conversation, content and even products that will have a longer-lasting impact.”