Location Scout

Acting as an ode to Yves Saint Laurent’s 1978 launch of the Opium fragrance held at South Street Seaport, designer, Anthony Vaccarello, hosted an ultra-modernized pseudo-version of that event. Using New York City as its backdrop, the show was hosted across the Hudson in New Jersey’s Liberty State Park and presented Vaccarello’s Spring 2019 men’s collection.

Collaborated with the YSL team and creative director for over a year to secure a groundbreaking, one-of-a-kind location that redefined iconic.

Agency: Bureau Betak